| 000 | 00634nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c8973 _d8973 |
||
| 003 | OSt | ||
| 005 | 20171121205631.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a0-07-246665-0 | ||
| 040 | _crajin | ||
| 100 |
_a Cravens, David W. / Nigel F. Piercy _92528 |
||
| 245 | _aStrategic Marketing | ||
| 250 | _a7th edition | ||
| 260 |
_aUSA _bIrwin McGraw-Hill company Ltd _cc2003 |
||
| 300 |
_axviii,842 P. _c22 X 17 cm |
||
| 526 | _aMarketing | ||
| 630 |
_a1. Marketing --Decision making. 2. Marketing --Management. 3. Marketing --Management --Case studies.4. Marketing -- Prise de décision. _92529 |
||
| 942 |
_cBK _2ddc |
||