| 000 | 00797nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20121014121320.0 | ||
| 008 | 120327s9999 xx 000 0 und d | ||
| 020 | _a0-07-246665-0 | ||
| 040 | _crajin | ||
| 082 | _27th edition | ||
| 100 |
_aCravens, David W. / Nigel F. Piercy _92530 |
||
| 245 | _aStrategic Marketing [RES] | ||
| 260 |
_aUSA _bIrwin McGraw-Hill company Ltd _c2003 |
||
| 300 |
_axviii, 842 P. _c22 X 17 cm |
||
| 526 | _aMarketing | ||
| 630 |
_a 1. Marketing --Decision making. 2. Marketing --Management. 3. Marketing --Management --Case studies.4. Marketing -- Prise de deĢcision. _92531 |
||
| 942 |
_cBK _2ddc |
||
| 952 |
_w2012-07-10 _p000594 _r2012-10-14 _40 _00 _buiu-lib1 _10 _o658.802 _d2012-07-10 _70 _2ddc _yBK _s2012-10-14 _l1 _auiu-lib1 |
||
| 999 |
_c8974 _d8974 |
||