| 000 | 00639nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20150203141640.0 | ||
| 008 | 120710t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-007-126335-1 | ||
| 020 | _a007-126335-7 | ||
| 040 | _cshujon | ||
| 082 |
_29th edition _a658.802 |
||
| 100 |
_aCravens, David W. / Nigel F. Piercy _92636 |
||
| 245 | _aStrategic Marketing | ||
| 250 | _a, 9th edition | ||
| 260 |
_aUSA _bIrwin / McGraw Hill Companies Inc. _c2009 |
||
| 300 |
_axv, 784 P _c24 X 19 cm. |
||
| 630 |
_a1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies. _92637 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9025 _d9025 |
||