| 000 | 00745nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20120909125615.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a81-7808-352-3 | ||
| 040 | _crajin | ||
| 082 | _2 Jochen Wirtz | ||
| 100 |
_a Lovelock, Christopher _92664 |
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| 245 | _aServices Marketing: | ||
| 245 | _aPeople, Technology, Strategy [RES] | ||
| 260 |
_aIndia _bPearson Education Pte Ltd. _c2002 |
||
| 300 |
_axviii, 717 P. _c24 X 18 cm |
||
| 526 | _a strategy | ||
| 630 |
_a 1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing. _92665 |
||
| 942 |
_cBK _2ddc |
||
| 952 |
_70 _p001225 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o658.8 _d2012-07-10 _auiu-lib1 |
||
| 999 |
_c9038 _d9038 |
||