| 000 | 00693nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20120904165115.0 | ||
| 008 | 120710t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-0996-2 | ||
| 040 | _cshujon | ||
| 082 | _23rd edition | ||
| 100 |
_aClow, Kenneth E. / Donald Baack _92666 |
||
| 245 | _aIntegrated Advertising, Promotion, and Marketing Communications [RES] | ||
| 260 |
_a India _bDorling Kindersley Pvt. Ltd. _c2011 |
||
| 300 |
_a537 P. _c 28 X 22 cm. |
||
| 630 |
_a1. Communication in marketing. 2. Advertising. 3. Promotie (public relations) _92667 |
||
| 942 |
_2ddc _cBK |
||
| 952 |
_70 _p010477 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-10 _auiu-lib1 |
||
| 999 |
_c9039 _d9039 |
||