000 | 00714nam a2200217Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20150201123224.0 | ||
008 | 120327s9999 xx 000 0 und d | ||
020 | _a13:978-0-07-066007-6 | ||
020 | _a10:0-07-066007-7 | ||
040 | _crajin | ||
082 |
_24th edition _a658.8 |
||
100 |
_aZeithaml Valarie A. / Mary Jo Bitner et al _92710 |
||
245 | _aServices Marketing: | ||
245 | _aIntegrating Customer Focus Across the Firm | ||
250 | _a, 4th edition | ||
260 |
_aNew Dilhi, India _bTata McGraw-Hill Publishing Company Ltd. _c2009 |
||
300 |
_axxix, 743 P. _c24 X 18 cm |
||
630 |
_a1. Service industries -- Marketing. 2. Customer services. 3. Marketing. _92711 |
||
942 |
_cBK _2ddc |
||
999 |
_c9058 _d9058 |