000 00714nam a2200217Ia 4500
003 OSt
005 20150201123224.0
008 120327s9999 xx 000 0 und d
020 _a13:978-0-07-066007-6
020 _a10:0-07-066007-7
040 _crajin
082 _24th edition
_a658.8
100 _aZeithaml Valarie A. / Mary Jo Bitner et al
_92710
245 _aServices Marketing:
245 _aIntegrating Customer Focus Across the Firm
250 _a, 4th edition
260 _aNew Dilhi, India
_bTata McGraw-Hill Publishing Company Ltd.
_c2009
300 _axxix, 743 P.
_c24 X 18 cm
630 _a1. Service industries -- Marketing. 2. Customer services. 3. Marketing.
_92711
942 _cBK
_2ddc
999 _c9058
_d9058