000 | 00736nam a2200241Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20150203141823.0 | ||
008 | 120327s9999 xx 000 0 eng d | ||
020 | _a978-81-7758-450-9 | ||
040 | _crajin | ||
082 |
_25th edition _a658.8 |
||
100 |
_a Lovelock, Christopher / Jochen Wirtz et al _92720 |
||
245 | _aServices Marketing | ||
245 | _aPeople, Technology, Strategy | ||
250 | _a, 5th edition | ||
260 |
_aIndia _bDorling Kindersley Pvt.Ltd. _c2009 |
||
300 |
_axvi, 594 P. _c26 X 20 cm |
||
526 | _a technology | ||
526 | _b strategy | ||
526 | _cMarketing | ||
630 |
_a1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing. _92721 |
||
942 |
_cBK _2ddc |
||
999 |
_c9063 _d9063 |