000 00736nam a2200241Ia 4500
003 OSt
005 20150203141823.0
008 120327s9999 xx 000 0 eng d
020 _a978-81-7758-450-9
040 _crajin
082 _25th edition
_a658.8
100 _a Lovelock, Christopher / Jochen Wirtz et al
_92720
245 _aServices Marketing
245 _aPeople, Technology, Strategy
250 _a, 5th edition
260 _aIndia
_bDorling Kindersley Pvt.Ltd.
_c2009
300 _axvi, 594 P.
_c26 X 20 cm
526 _a technology
526 _b strategy
526 _cMarketing
630 _a1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing.
_92721
942 _cBK
_2ddc
999 _c9063
_d9063