000 | 00629nam a2200193Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20150203143044.0 | ||
008 | 120327s9999 xx 000 0 eng d | ||
020 | _a978-1-59139-619-2 | ||
040 | _crajin | ||
082 | _a658.802 | ||
100 |
_a Kim, W. Chan / Renee Mauborgne _92774 |
||
245 | _aBlue Ocean Strategy | ||
245 | _a How to Create Uncontested Market Space and Make the Competition Irrelevant | ||
260 |
_aUSA _bHarvard Business School Press _c2005 |
||
300 |
_axv, 240 P. _c25 X 18 cm |
||
630 |
_a1. New products. 2. Market segmentation. 3. Strategisch management. _92775 |
||
942 |
_2ddc _cBK |
||
999 |
_c9088 _d9088 |