000 00629nam a2200193Ia 4500
003 OSt
005 20150203143044.0
008 120327s9999 xx 000 0 eng d
020 _a978-1-59139-619-2
040 _crajin
082 _a658.802
100 _a Kim, W. Chan / Renee Mauborgne
_92774
245 _aBlue Ocean Strategy
245 _a How to Create Uncontested Market Space and Make the Competition Irrelevant
260 _aUSA
_bHarvard Business School Press
_c2005
300 _axv, 240 P.
_c25 X 18 cm
630 _a1. New products. 2. Market segmentation. 3. Strategisch management.
_92775
942 _2ddc
_cBK
999 _c9088
_d9088