000 | 00785nam a2200241Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20120725135135.0 | ||
008 | 120327s9999 xx 000 0 eng d | ||
020 | _a81-7808-352-3 | ||
040 | _crajin | ||
082 | _24th edition | ||
100 |
_aLovelock, Christopher _92778 |
||
245 | _aServices Marketing | ||
245 | _aPeople, Technology, Strategy | ||
260 |
_aIndia _bPearson Education Pte Ltd. _c2002 |
||
300 |
_axviii, 717 P. _c 24 X 18 cm |
||
526 | _aTechnology | ||
526 | _bStrategy | ||
526 | _cMarketing | ||
630 |
_a1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing. _92779 |
||
942 |
_cBK _2ddc |
||
952 |
_70 _p001224 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o658.8 _d2012-07-11 _auiu-lib1 |
||
999 |
_c9090 _d9090 |