000 00785nam a2200241Ia 4500
003 OSt
005 20120725135135.0
008 120327s9999 xx 000 0 eng d
020 _a81-7808-352-3
040 _crajin
082 _24th edition
100 _aLovelock, Christopher
_92778
245 _aServices Marketing
245 _aPeople, Technology, Strategy
260 _aIndia
_bPearson Education Pte Ltd.
_c2002
300 _axviii, 717 P.
_c 24 X 18 cm
526 _aTechnology
526 _bStrategy
526 _cMarketing
630 _a1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing.
_92779
942 _cBK
_2ddc
952 _70
_p001224
_40
_00
_2ddc
_buiu-lib1
_yBK
_10
_o658.8
_d2012-07-11
_auiu-lib1
999 _c9090
_d9090