| 000 | 01157nam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20120721150226.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a13 :978-0-07-310126-2 | ||
| 020 | _a10:0-07-310126-5 | ||
| 040 | _crajin | ||
| 082 | _27th edition. | ||
| 100 |
_a Belch, George E./ Michael A. Belch _92844 |
||
| 245 | _aAdvertising and Promotion | ||
| 245 | _aAn Integrated Marketing Communications Perspective | ||
| 260 |
_aUSA _bMcGraw-Hill / Irwin company Ltd _c2007 |
||
| 300 |
_axxvi, 818 P. _c24 X 18 cm |
||
| 630 |
_aAdvertising --Food. _92845 |
||
| 942 |
_cBK _2ddc |
||
| 952 |
_70 _p006463 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-12 _auiu-lib1 |
||
| 952 |
_70 _p006466 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-12 _auiu-lib1 |
||
| 952 |
_70 _p003560 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-12 _auiu-lib1 |
||
| 952 |
_70 _p006465 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-12 _auiu-lib1 |
||
| 952 |
_70 _p006462 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-12 _auiu-lib1 |
||
| 999 |
_c9117 _d9117 |
||