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Marketing Research: Measurement & Method, A Text With Cases

Tull, Donald S. / Del I. Hawkins

Marketing Research: Measurement & Method, A Text With Cases - India Prentice-Hall Pvt, Ltd. 2002 - xviii, various pages 24 X 19 cm.

ISBN: 81-203-0961-8

Subjects--Uniform Titles:
1. Marketing research. 2. Marketing research -- Case studies.

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