Normal view MARC view ISBD view

Strategic Brand Management: building, measuring, and managing brand equity

Keller, Kevin Lane/M.G Parameswaran [et.....all]

Strategic Brand Management: building, measuring, and managing brand equity - 3rd Edition - New Delhi, India Pearson Education 2013 - xxiii, 695p.; ill.; 25X20cm

ISBN: 978-81-317-5689-8

Subjects--Uniform Titles:
1. Brand name products 2. Management.

LC Class. No.: 658.827

Dewey Class. No.: 658.827

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)