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Strategic Brand Management: building, measuring, and managing brand equity

Keller, Kevin Lane/M.G Parameswaran [et.....all]

Strategic Brand Management: building, measuring, and managing brand equity - 3rd Edition - New Delhi, India Pearson Education 2013 - xxiii, 695p.; ill.; 25X20cm

978-81-317-5689-8


1. Brand name products 2. Management.

658.827

658.827

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