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Strategic Brand Management: building, measuring, and managing brand equity (Record no. 13219)

MARC details
000 -LEADER
fixed length control field	00626nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20131119152426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	131119b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-81-317-5689-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	3rd Edition
Classification number	658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane/M.G Parameswaran [et.....all]
245 ## - TITLE STATEMENT
Title	Strategic Brand Management: building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement	3rd Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi, India
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	2013
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 695p.; ill.;
Dimensions	25X20cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Brand name products 2. Management.
760 ## - MAIN SERIES ENTRY
Edition	3rd Edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Total Renewals
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	2	658.827	012339	11/07/2018	04/07/2018	19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	3	658.827	012340	26/09/2018	25/09/2018	19/11/2013	Books	1
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	3	658.827	012341	19/07/2017	18/07/2017	19/11/2013	Books	2
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	4	658.827	012342	29/06/2019	15/06/2019	19/11/2013	Books	2
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	4	658.827	012343	16/09/2018	10/09/2018	19/11/2013	Books	2
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013		658.827	012344	19/11/2013		19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	2	658.827	012345	09/11/2015	09/11/2015	19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	13	658.827	012346	13/02/2017	06/02/2017	19/11/2013	Books	6
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	7	658.827	012347	26/09/2018	25/09/2018	19/11/2013	Books	1
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	4	658.827	012348	25/06/2016	11/05/2016	19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	5	658.827	012349	01/08/2018	25/07/2018	19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013		658.827	012350	19/11/2013		19/11/2013	Books
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	10	658.827	012351	07/11/2017	01/11/2017	19/11/2013	Books	1
Dewey Decimal Classification	Campus-1 Library	Campus-1 Library	19/11/2013	13	658.827	012352	20/09/2022	20/09/2022	19/11/2013	Books	9

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