Strategic Brand Management: building, measuring, and managing brand equity (Record no. 13219)
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000 -LEADER | |
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fixed length control field | 00626nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20131119152426.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131119b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-317-5689-8 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | 658.827 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 3rd Edition |
Classification number | 658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane/M.G Parameswaran [et.....all] |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management: building, measuring, and managing brand equity |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi, India |
Name of publisher, distributor, etc | Pearson Education |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 695p.; ill.; |
Dimensions | 25X20cm |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | 1. Brand name products 2. Management. |
760 ## - MAIN SERIES ENTRY | |
Edition | 3rd Edition |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Total Renewals |
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Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 2 | 658.827 | 012339 | 11/07/2018 | 04/07/2018 | 19/11/2013 | Books | |||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 3 | 658.827 | 012340 | 26/09/2018 | 25/09/2018 | 19/11/2013 | Books | 1 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 3 | 658.827 | 012341 | 19/07/2017 | 18/07/2017 | 19/11/2013 | Books | 2 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 4 | 658.827 | 012342 | 29/06/2019 | 15/06/2019 | 19/11/2013 | Books | 2 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 4 | 658.827 | 012343 | 16/09/2018 | 10/09/2018 | 19/11/2013 | Books | 2 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 658.827 | 012344 | 19/11/2013 | 19/11/2013 | Books | |||||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 2 | 658.827 | 012345 | 09/11/2015 | 09/11/2015 | 19/11/2013 | Books | |||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 13 | 658.827 | 012346 | 13/02/2017 | 06/02/2017 | 19/11/2013 | Books | 6 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 7 | 658.827 | 012347 | 26/09/2018 | 25/09/2018 | 19/11/2013 | Books | 1 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 4 | 658.827 | 012348 | 25/06/2016 | 11/05/2016 | 19/11/2013 | Books | |||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 5 | 658.827 | 012349 | 01/08/2018 | 25/07/2018 | 19/11/2013 | Books | |||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 658.827 | 012350 | 19/11/2013 | 19/11/2013 | Books | |||||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 10 | 658.827 | 012351 | 07/11/2017 | 01/11/2017 | 19/11/2013 | Books | 1 | ||||
Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 19/11/2013 | 13 | 658.827 | 012352 | 20/09/2022 | 20/09/2022 | 19/11/2013 | Books | 9 |