Please check UCAM for Updated fine

Strategic Brand Management: building, measuring, and managing brand equity (Record no. 13219)

MARC details
000 -LEADER
fixed length control field 00626nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131119152426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131119b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-5689-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 3rd Edition
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane/M.G Parameswaran [et.....all]
245 ## - TITLE STATEMENT
Title Strategic Brand Management: building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 3rd Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi, India
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 695p.; ill.;
Dimensions 25X20cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title 1. Brand name products 2. Management.
760 ## - MAIN SERIES ENTRY
Edition 3rd Edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 2 658.827 012339 11/07/2018 04/07/2018 19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 3 658.827 012340 26/09/2018 25/09/2018 19/11/2013 Books 1
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 3 658.827 012341 19/07/2017 18/07/2017 19/11/2013 Books 2
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 4 658.827 012342 29/06/2019 15/06/2019 19/11/2013 Books 2
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 4 658.827 012343 16/09/2018 10/09/2018 19/11/2013 Books 2
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013   658.827 012344 19/11/2013   19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 2 658.827 012345 09/11/2015 09/11/2015 19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 13 658.827 012346 13/02/2017 06/02/2017 19/11/2013 Books 6
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 7 658.827 012347 26/09/2018 25/09/2018 19/11/2013 Books 1
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 4 658.827 012348 25/06/2016 11/05/2016 19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 5 658.827 012349 01/08/2018 25/07/2018 19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013   658.827 012350 19/11/2013   19/11/2013 Books  
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 10 658.827 012351 07/11/2017 01/11/2017 19/11/2013 Books 1
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 19/11/2013 13 658.827 012352 20/09/2022 20/09/2022 19/11/2013 Books 9

Copyright ©UIU Library
United International University
United City, Madani Avenue, Badda, Dhaka - 1212