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Marketing Research: An Applied Orientation [RES]

Malhotra, Naresh K.

Marketing Research: An Applied Orientation [RES] - 4th edition - New Dilhi, India Prentice-Hall Pvt, Ltd. 2005 - xxix, various pages 28 X 22 cm.

ISBN: 81-203-2744-6

Subjects--Uniform Titles:
1. Marketing research. 2. Marketing research -- Methodology. 3. Market research

Dewey Class. No.: 658.83

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