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Marketing Research: An Applied Orientation [RES] (Record no. 13385)

MARC details
000 -LEADER
fixed length control field 00594nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150422094817.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120712t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2744-6
040 ## - CATALOGING SOURCE
Transcribing agency rabiul
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 2988
245 ## - TITLE STATEMENT
Title Marketing Research: An Applied Orientation [RES]
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Dilhi, India
Name of publisher, distributor, etc Prentice-Hall Pvt, Ltd.
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxix, various pages
Dimensions 28 X 22 cm.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title 1. Marketing research. 2. Marketing research -- Methodology. 3. Market research
9 (RLIN) 2989
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Visual Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 13/03/2014   658.83 AV#109 13/03/2014 13/03/2014 Visual Materials 002871

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