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Consumer Behavior:Building Marketing Strategy [RES]

Hawkins, Del I / David L Mothersbaugh

Consumer Behavior:Building Marketing Strategy [RES] - 11th edition - USA McGraw Hill Companies Inc. 2010 - xxii, 778 P. 25 X 21 cm

ISBN: 978-0-07-017100-8 0-07-017100-9

Subjects--Uniform Titles:
1. Consumer behavior -- United States. 2. Market surveys -- United States. 3. Consumer behavior -- United States -- Case studies.

Dewey Class. No.: 658.83420973

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