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Consumer Behavior:Building Marketing Strategy [RES] (Record no. 13508)

MARC details
000 -LEADER
fixed length control field	00706nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140316154704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-07-017100-8
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-07-017100-9
040 ## - CATALOGING SOURCE
Transcribing agency	rabiul
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83420973
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I / David L Mothersbaugh
9 (RLIN)	2576
245 ## - TITLE STATEMENT
Title	Consumer Behavior:Building Marketing Strategy [RES]
250 ## - EDITION STATEMENT
Edition statement	11th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	USA
Name of publisher, distributor, etc	McGraw Hill Companies Inc.
Date of publication, distribution, etc	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 778 P.
Dimensions	25 X 21 cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Consumer behavior -- United States. 2. Market surveys -- United States. 3. Consumer behavior -- United States -- Case studies.
9 (RLIN)	2577
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Visual Materials
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
		Dewey Decimal Classification			Campus-1 Library	Campus-1 Library	16/03/2014		658.83420973	AV#367	16/03/2014	16/03/2014	Visual Materials	008599