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Strategic marketing management in Asia :

Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan. - First edition. - Bingley : Emerald, c2017 - xxxvi, 552 pages : illustrations, maps ; 23 cm.

Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,

Includes bibliographical references (p. 527-552)

ISBN: 9781786357465

Subjects--Topical Terms:
Marketing--Management--Asia

Dewey Class. No.: 658.80095 / AND

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