Normal view MARC view ISBD view

Advertising and the mind of the consumer :

Sutherland, Max

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 2nd ed. - St. Leonards, NSW : Allen & Unwin, 2000. - xv, 326 p. : ill. ; 23 cm.

"New revised international edition"--Cover.

Includes bibliographical references and index.

ISBN: 9781741755992 1865082317

LCCN: 00340982

Subjects--Topical Terms:
Advertising--Psychological aspects.
Consumer behavior.

Dewey Class. No.: 659.1019 / SUT

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)