Advertising and the mind of the consumer : (Record no. 15012)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01016nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 014839 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190730140734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 300719s2000 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00340982 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781741755992 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1865082317 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| -- | BD-DhUIU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Edition number | 21 |
| Item number | SUT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : |
| Remainder of title | what works, what doesn't, and why / |
| Statement of responsibility, etc | Max Sutherland and Alice K. Sylvester. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | St. Leonards, NSW : |
| Name of publisher, distributor, etc | Allen & Unwin, |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 326 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "New revised international edition"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Campus-1 Library | Campus-1 Library | General Stacks | 30/07/2019 | UIU RG project | 659.1019 SUT | 014839 | 30/07/2019 | 30/07/2019 | Books | RES |