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Marketing Management : Past, Present and Future /

Czinkota , Michael R .

Marketing Management : Past, Present and Future / Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis , S. M. Riad Shams - 4th edition - Switzerland : Springer , 2021 , - xxviii , 880 p . ; 24 cm .

ISBN: 9783030669157

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658.8 / CZM

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