Marketing Management : (Record no. 15734)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 016406 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241230112404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241230b2021 sz ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030669157 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIU |
| Transcribing agency | BD-DhUIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CZM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota , Michael R . |
| 9 (RLIN) | 9718 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Past, Present and Future / |
| Statement of responsibility, etc | Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis , S. M. Riad Shams |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Switzerland : |
| Name of publisher, distributor, etc | Springer , |
| Date of publication, distribution, etc | 2021 , |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii , 880 p . ; |
| Dimensions | 24 cm . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 9719 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 9677 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe , Masaaki . |
| 9 (RLIN) | 9720 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vrontis , Demetris . |
| 9 (RLIN) | 9721 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shams , S. M. Riad . |
| 9 (RLIN) | 9722 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Campus-1 Library | Campus-1 Library | This item is Reserved | 30/12/2024 | Gifted | Fourth Edition | 658.8 CZM 2021 | 016406 | 30/12/2024 | 30/12/2024 | Books | RES |