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Branding Across Borders | A Guide to Global Brand Marketing

Gregory, James R. / Jark G. Wiechman

Branding Across Borders A Guide to Global Brand Marketing - Chicago, USA Mac Graw Hill 2001 - xxiv, 232 P. 23 x 16 cm

ISBN: 0-658-00945-1

Subjects--Uniform Titles:
1. Branding (Marketing). 2. Internationale marketing.

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