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Branding Across Borders | A Guide to Global Brand Marketing (Record no. 4629)

MARC details
000 -LEADER
fixed length control field	00656nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20121213190642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-658-00945-1
040 ## - CATALOGING SOURCE
Transcribing agency	sedan
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gregory, James R. / Jark G. Wiechman
9 (RLIN)	5534
245 ## - TITLE STATEMENT
Title	Branding Across Borders
245 ## - TITLE STATEMENT
Title	A Guide to Global Brand Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Chicago, USA
Name of publisher, distributor, etc	Mac Graw Hill
Date of publication, distribution, etc	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 232 P.
Dimensions	23 x 16 cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Branding (Marketing). 2. Internationale marketing.
9 (RLIN)	5535
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Not for loan	Barcode	Damaged status	Withdrawn status	Source of classification or shelving scheme	Current library	Koha item type	Lost status	Full call number	Date acquired	Home library	Total Checkouts	Date last seen	Date checked out	Price effective from
	001568			Dewey Decimal Classification	Campus-1 Library	Books		658.827	12/08/2012	Campus-1 Library
	001568			Dewey Decimal Classification	Campus-1 Library	Books		658.827	12/08/2012	Campus-1 Library	4	10/06/2023	31/05/2023	12/08/2012