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Advertising and Promotion: An Integrated Marketing Communications Perspective: PART-2

Belch,George E. / Michael A. Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective: PART-2 - , 8th edition - Boston McGraw-Hill Irwin Inc. 2009 - xxv, 838 P. 29 X 21 cm.

ISBN: 978-0-07-128440-0 0-07-128440-0

Subjects--Uniform Titles:
1. Advertising. 2. Sales promotion. 3. Communication in marketing.

Dewey Class. No.: 659.1

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