Advertising and Promotion: An Integrated Marketing Communications Perspective: PART-2 (Record no. 8772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150214124224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120708t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-128440-0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-128440-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,George E. / Michael A. Belch |
| 9 (RLIN) | 2095 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: An Integrated Marketing Communications Perspective: PART-2 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | , 8th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw-Hill Irwin Inc. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838 P. |
| Dimensions | 29 X 21 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Advertising. 2. Sales promotion. 3. Communication in marketing. |
| 9 (RLIN) | 2096 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011127 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011124 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011123 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 1 | 659.1 | 011135 | 05/09/2016 | 08/07/2012 | Books | 31/08/2016 | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 1 | 659.1 | 011132 | 29/03/2015 | 08/07/2012 | Books | 01/03/2015 | 1 | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 2 | 659.1 | 011129 | 11/11/2019 | 08/07/2012 | Books | 30/10/2019 | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011133 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011120 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011138 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011121 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 1 | 659.1 | 011136 | 30/12/2015 | 08/07/2012 | Books | 20/12/2015 | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011137 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011134 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011131 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011128 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 1 | 659.1 | 011130 | 10/01/2016 | 08/07/2012 | Books | 07/01/2016 | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011122 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011126 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011125 | 08/07/2012 | 08/07/2012 | Books | |||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 08/07/2012 | 659.1 | 011139 | 08/07/2012 | 08/07/2012 | Books |