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Consumer Behaviour and Branding: Concepts, Readings and Cases

Kumar, S. Ramesh

Consumer Behaviour and Branding: Concepts, Readings and Cases - India Dorling Kindersley Pvt. Ltd. 2009 - xv, 607 P. 24 X 16 cm.

ISBN: 978-81-317-2236-7

Subjects--Uniform Titles:
1. Branding (Marketing) -- India. 2. Brand name products -- India. 3. Consumer behavior -- India.

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