Consumer Behaviour and Branding: Concepts, Readings and Cases (Record no. 8925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120828102900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120709t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-2236-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 9 (RLIN) | 2420 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour and Branding: Concepts, Readings and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Dorling Kindersley Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 607 P. |
| Dimensions | 24 X 16 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Branding (Marketing) -- India. 2. Brand name products -- India. 3. Consumer behavior -- India. |
| 9 (RLIN) | 2421 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Not for loan | Barcode | Damaged status | Withdrawn status | Source of classification or shelving scheme | Current library | Koha item type | Lost status | Full call number | Date acquired | Home library | Total Checkouts | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 009972 | Dewey Decimal Classification | Campus-1 Library | Books | 658.8342 | 09/07/2012 | Campus-1 Library | |||||||
| 009973 | Dewey Decimal Classification | Campus-1 Library | Books | 658.8342 | 09/07/2012 | Campus-1 Library | |||||||
| 009972 | Dewey Decimal Classification | Campus-1 Library | Books | 658.8342 | 09/07/2012 | Campus-1 Library | 09/07/2012 | 09/07/2012 | |||||
| 009973 | Dewey Decimal Classification | Campus-1 Library | Books | 658.8342 | 09/07/2012 | Campus-1 Library | 09/07/2012 | 09/07/2012 |