Strategic Marketing
Cravens, David W. / Nigel F. Piercy
Strategic Marketing - Boston McGraw-Hill company Ltd. 2006 - xvii, 726 P. 22 X 17 cm
0007-124432-8
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.
Strategic Marketing - Boston McGraw-Hill company Ltd. 2006 - xvii, 726 P. 22 X 17 cm
0007-124432-8
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.