Strategic Marketing (Record no. 8961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01055nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130122110645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0007-124432-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 8th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. / Nigel F. Piercy |
| 9 (RLIN) | 2499 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw-Hill company Ltd. |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726 P. |
| Dimensions | 22 X 17 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies. |
| 9 (RLIN) | 2500 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Date checked out | Total Checkouts | Home library | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 10/07/2012 | 006787 | 26/11/2012 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 26/11/2012 | 6 | Campus-1 Library | |||||
| 10/07/2012 | 006788 | 22/01/2013 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 20/01/2013 | 12 | Campus-1 Library | 1 | ||||
| 10/07/2012 | 006786 | 17/10/2012 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 17/10/2012 | 3 | Campus-1 Library | |||||
| 10/07/2012 | 006787 | 20/02/2024 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 07/02/2024 | 31 | Campus-1 Library | 4 | ||||
| 10/07/2012 | 006788 | 09/07/2023 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 04/07/2023 | 33 | Campus-1 Library | 2 | ||||
| 10/07/2012 | 006786 | 30/07/2023 | Campus-1 Library | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 12/07/2023 | 12 | Campus-1 Library | 5 |