Services Marketing: | Integrating Customer Focus Across the Firm
Zeithaml Valarie A. / Mary Jo Bitner et al
Services Marketing: Integrating Customer Focus Across the Firm - , 4th edition - New Dilhi, India Tata McGraw-Hill Publishing Company Ltd. 2009 - xxix, 743 P. 24 X 18 cm
13:978-0-07-066007-6 10:0-07-066007-7
1. Service industries -- Marketing. 2. Customer services. 3. Marketing.
658.8
Services Marketing: Integrating Customer Focus Across the Firm - , 4th edition - New Dilhi, India Tata McGraw-Hill Publishing Company Ltd. 2009 - xxix, 743 P. 24 X 18 cm
13:978-0-07-066007-6 10:0-07-066007-7
1. Service industries -- Marketing. 2. Customer services. 3. Marketing.
658.8