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Strategic Brand Management: | Building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management: Building, Measuring and Managing Brand Equity - , 2nd edition - India Pearson Education Pte Ltd. 2004 - xxvii,788 P. 24 X 18 cm

ISBN: 81-297-0254-1

Subjects--Uniform Titles:
1.Brand name products -- Management.

Dewey Class. No.: 658.827

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