Strategic Brand Management: | Building, Measuring and Managing Brand Equity (Record no. 9098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140529115207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-297-0254-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 2798 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: |
| 245 ## - TITLE STATEMENT | |
| Title | Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | , 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Pearson Education Pte Ltd. |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,788 P. |
| Dimensions | 24 X 18 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | measuring |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | and managing brand equity |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1.Brand name products -- Management. |
| 9 (RLIN) | 2799 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Campus-1 Library | Campus-1 Library | General Stacks | 12/07/2012 | 658.827 | 001658 | 12/07/2012 | 12/07/2012 | Books | RES | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 9 | 658.827 | 001657 | 19/11/2018 | 12/07/2012 | Books | 11/11/2018 |