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Advertising and Promotion | An Integrated Marketing Communications Perspective

Belch, George E./ Michael A. Belch

Advertising and Promotion An Integrated Marketing Communications Perspective - USA McGraw-Hill / Irwin company Ltd 2007 - xxvi, 818 P. 24 X 18 cm

ISBN: 13 :978-0-07-310126-2 10:0-07-310126-5

Subjects--Uniform Titles:
Advertising --Food.

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