Advertising and Promotion | An Integrated Marketing Communications Perspective (Record no. 9117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01157nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120721150226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 13 :978-0-07-310126-2 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 10:0-07-310126-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 7th edition. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E./ Michael A. Belch |
| 9 (RLIN) | 2844 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| 245 ## - TITLE STATEMENT | |
| Title | An Integrated Marketing Communications Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | McGraw-Hill / Irwin company Ltd |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 818 P. |
| Dimensions | 24 X 18 cm |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advertising --Food. |
| 9 (RLIN) | 2845 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Not for loan | Barcode | Damaged status | Withdrawn status | Source of classification or shelving scheme | Current library | Koha item type | Lost status | Full call number | Date acquired | Home library | Total Checkouts | Total Renewals | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 006463 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | |||||||||
| 006466 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | |||||||||
| 003560 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | |||||||||
| 006465 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | |||||||||
| 006462 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | |||||||||
| 006463 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 7 | 1 | 30/05/2023 | 04/01/2022 | 12/07/2012 | ||||
| 006466 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 11 | 6 | 25/07/2023 | 18/07/2023 | 12/07/2012 | ||||
| 003560 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 5 | 1 | 05/01/2016 | 03/01/2016 | 12/07/2012 | ||||
| 006465 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 16 | 4 | 27/09/2022 | 25/09/2022 | 12/07/2012 | ||||
| 006462 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 1 | 15/09/2018 | 12/09/2018 | 12/07/2012 |