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Best Practice Cases in Branding | Lessons from The World's Strongest Brands [RES]

Keller, Kevin Lane

Best Practice Cases in Branding Lessons from The World's Strongest Brands [RES] - India Dorling Kindersley Pvt.Ltd. 2008 - 382 P. 24 X 18 cm

ISBN: 978-81-317-2115-5

Subjects--Uniform Titles:
1. Brand name products -- Management. 2. Brand name products -- Management -- Case studies.

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