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Best Practice Cases in Branding | Lessons from The World's Strongest Brands [RES] (Record no. 9132)

MARC details
000 -LEADER
fixed length control field	00734nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20120909155926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-81-317-2115-5
040 ## - CATALOGING SOURCE
Transcribing agency	rajin
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	3rd edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
9 (RLIN)	2875
245 ## - TITLE STATEMENT
Title	Best Practice Cases in Branding
245 ## - TITLE STATEMENT
Title	Lessons from The World's Strongest Brands [RES]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	India
Name of publisher, distributor, etc	Dorling Kindersley Pvt.Ltd.
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	382 P.
Dimensions	24 X 18 cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Brand name products -- Management. 2. Brand name products -- Management -- Case studies.
9 (RLIN)	2876
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Not for loan	Barcode	Damaged status	Withdrawn status	Source of classification or shelving scheme	Current library	Koha item type	Lost status	Full call number	Date acquired	Home library	Shelving location	Total Checkouts	Date last seen	Date checked out	Price effective from	Public note
	007685			Dewey Decimal Classification	Campus-1 Library	Books		658.827	12/07/2012	Campus-1 Library
Not For Loan	007685			Dewey Decimal Classification	Campus-1 Library	Books		658.827	12/07/2012	Campus-1 Library	Reference	1	11/12/2016	05/12/2016	12/07/2012	RES