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Marketing Research: An Applied Orientation

Malhotra, Naresh K.

Marketing Research: An Applied Orientation - 3rd Edition - New Dilhi Prentice-Hall Inc. 2003 - xxxv, various pages 24 X 18 cm.

ISBN: 0-13-013162-8

Subjects--Uniform Titles:
1. Marketing research. 2. Marketing research -- Methodology. 3. Market research

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