Marketing Research: An Applied Orientation (Record no. 9138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150422090329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120712t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-013162-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 2887 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Dilhi |
| Name of publisher, distributor, etc | Prentice-Hall Inc. |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, various pages |
| Dimensions | 24 X 18 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Marketing research. 2. Marketing research -- Methodology. 3. Market research |
| 9 (RLIN) | 2888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 5 | 1 | 658.83 | 000522 | 18/05/2015 | 10/05/2015 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 8 | 3 | 658.83 | 000523 | 15/11/2015 | 02/11/2015 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-2 Library | Campus-2 Library | 17/09/2012 | 4 | 1 | 658.83 | 000524 | 19/03/2017 | 08/10/2016 | 17/09/2012 | Books |