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Marketing Research: An Applied Orientation

Malhotra, Naresh K.

Marketing Research: An Applied Orientation - 4th Edition - India Prentice-Hall Pvt, Ltd. 2004 - xxviii, various pages 24 X 18 cm.

ISBN: 81-203-2744-6

Subjects--Uniform Titles:
1. Marketing research. 2. Marketing research -- Methodology. 3. Market research

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