Marketing Research: An Applied Orientation (Record no. 9169)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150422095014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120712t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2744-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 4th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 2966 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Prentice-Hall Pvt, Ltd. |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, various pages |
| Dimensions | 24 X 18 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Marketing research. 2. Marketing research -- Methodology. 3. Market research |
| 9 (RLIN) | 2967 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 24 | 9 | 658.83 | 006290 | 27/08/2019 | 17/08/2019 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 16 | 4 | 658.83 | 006291 | 12/12/2018 | 07/11/2018 | 12/07/2012 | Books |