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Consumer Behavior:Building Marketing Strategy [RES] (Record no. 10955)

MARC details
000 -LEADER
fixed length control field	00794nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20120916122059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-07-017100-8
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-07-017100-9
040 ## - CATALOGING SOURCE
Transcribing agency	shujon
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	11th edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I / David L Mothersbaugh
9 (RLIN)	2576
245 ## - TITLE STATEMENT
Title	Consumer Behavior:Building Marketing Strategy [RES]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	USA
Name of publisher, distributor, etc	McGraw Hill Companies Inc.
Date of publication, distribution, etc	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 778 P.
Dimensions	25 X 21 cm
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Consumer behavior -- United States. 2. Market surveys -- United States. 3. Consumer behavior -- United States -- Case studies.
9 (RLIN)	2577
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Not for loan	Barcode	Damaged status	Withdrawn status	Source of classification or shelving scheme	Current library	Koha item type	Lost status	Full call number	Date acquired	Home library	Total Checkouts	Date last seen	Price effective from
	008599			Dewey Decimal Classification	Campus-1 Library	Books		658.83420973	16/09/2012	Campus-1 Library
	008599			Dewey Decimal Classification	Campus-1 Library	Books		658.83420973	16/09/2012	Campus-1 Library		16/09/2012	16/09/2012