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Consumer Behavior:Building Marketing Strategy [RES]

By:

Hawkins, Del I / David L Mothersbaugh

Publication details: USA McGraw Hill Companies Inc. 2010Description: xxii, 778 P. 25 X 21 cmISBN:

978-0-07-017100-8
0-07-017100-9

Subject(s):

1. Consumer behavior -- United States. 2. Market surveys -- United States. 3. Consumer behavior -- United States -- Case studies

DDC classification:

11th edition

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	658.83420973 (Browse shelf(Opens below))	Available		008599

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