Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 2855

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120712164727.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120712|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Cravens, David W. / Charles W. Lamb, Jr. et al

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): Cravens, David W. / Charles W. Lamb, Jr. et al, Strategic Marketing Management Cases [RES], 1999