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Strategic Brand Management Building, Measuring and Managing Brand Equity

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Publication details: India Dorling Kindersley Pvt.Ltd. 2008Description: xxi,692 P. 25 X 20 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	658.827 (Browse shelf(Opens below))	Available		009905

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Previous	658.827 Best Practice Cases in Branding \| Lessons from The World's Strongest Brands	658.827 Best Practice Cases in Branding \| Lessons from The World's Strongest Brands	658.827 Strategic Brand Management \| Building, Measuring and Managing Brand Equity	658.827 Strategic Brand Management \| Building, Measuring and Managing Brand Equity	658.827 Superbrands \| your guide to some of britain's strongest brands 2006/07	658.827 Strategic Brand Management: building, measuring, and managing brand equity [RES.]	658.827 Strategic Brand Management: building, measuring, and managing brand equity	Next

Measuring

and managing brand equity

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