Strategic Brand Management Building, Measuring and Managing Brand Equity
Publication details: India Dorling Kindersley Pvt.Ltd. 2008Description: xxi,692 P. 25 X 20 cmISBN:- 978-81-317-1977-0
- 3rd edition
Item type | Current library | Call number | Status | Date due | Barcode | |
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Campus-1 Library | 658.827 (Browse shelf(Opens below)) | Available | 009905 |
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Measuring
and managing brand equity
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