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Strategic Brand Management: building, measuring, and managing brand equity [RES.]

By: Publication details: New Delhi, India Pearson Education 2013Edition: 3rd EditionDescription: xxiii, 695p.; ill.; 25X20cmISBN:
  • 978-81-317-5689-8
Subject(s): DDC classification:
  • 3rd Edition 658.827
LOC classification:
  • 658.827
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