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Advertising and Promotion An Integrated Marketing Communications Perspective [RES]

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Publication details: Singapore McGraw-Hill / Irwin Companies, Inc. 2012Edition: , 9th EditionDescription: xxxv, 767 P. 29 X 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available		011205

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Previous	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective	659.1 Advertising and Promotions: An Integrated Brand Approach [RES.]	659.1 Contemporary Advertising: and Integrated Marketing Communications [RES.]	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective [RES]	659.1 ARE Contemporary advertising /	659.1019 SUT Advertising and the mind of the consumer :	659.122 Advertising \| Principles And Practice	Next

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