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Advertising and Promotion | An Integrated Marketing Communications Perspective: PART-1 [RES]

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Publication details: Boston McGraw Hill Companies Inc. 2009Description: xxv, 386 P. 29 X 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library Reference	659.1 (Browse shelf(Opens below))	Not For Loan	RES		011106
Books	Campus-1 Library Reference	659.1 (Browse shelf(Opens below))	Not For Loan	RES		011119

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Previous	658.87 Retail Management \| A Strategic Approach [RES]	658.872 E-Business and E-Commerce Management : Strategy,Implementation and Practice [RES]	658.872 Electronic Commerce 2012: A Managerial and Social Networks Perspective [RES.]	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective: PART-1 [RES]	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective: PART-1 [RES]	659.1 Advertising and Promotion : An Integrated Marketing Communications Perspective [RES]	659.1 Advertising \| Principles and Practice	Next

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