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Services Marketing Integrating Customer Focus Across the Firm [RES]

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Publication details: India Tata McGraw-Hill Publishing Company Ltd 2008Description: xxix, 743 P. 24 X 18 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library Reference	658.8 (Browse shelf(Opens below))	Not For Loan	RES		007096

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Previous	658.8 Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research [RES]	658.8 Marketing [RES]	658.8 Principles of Marketing [RES]	658.8 Services Marketing \| Integrating Customer Focus Across the Firm [RES]	658.8 Services Marketing \| People, Technology, Strategy [RES]	658.8 Strategic Market Management [RES]	658.8 Marketing Management [RES]	Next

Marketing

Services Marketing

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