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301.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. by
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 658.8/3 BEA.
302.
Marketing Management / Philip Kotler . by
Edition: Sixteenth Edition .
Publication details: India : Pearson , 2022
Availability: Items available for loan: Campus-1 Library (4)Call number: 658.8 KOT, ... Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 658.8 KOT.
303.
Introduction to Marketing : With special reference to Bangladesh / Mohammed A Razzaque / Md. Abdul Momen / Seyama Sultana by
Edition: First Edition
Publication details: Bangladesh : Adarsha ; 2023
Availability: Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 658.8 RAZ.
304.
Marketing Management : Past, Present and Future / Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis , S. M. Riad Shams by
Edition: 4th edition
Publication details: Switzerland : Springer , 2021
Availability: Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 658.8 CZM 2021.
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